ROLE
UX Research
UX designer
UI designer
TOOLS
Figma
Figjam
TEAM
3 PERSONS
TIME
6 WEEKS SPRINT
About The Project
Our stakeholder wanted us to design a digital platform that would improve his ability to coach individuals with ADHD.
Not sure what ADHD is? Please check out this link
Problem
Huddle needs a way to enhance ADHD coaching through the form of a digital tool in order to encourage more holistic coaching practices and deliver better outcomes to both clients and coaches.
These are the specific areas we've chosen to focus on addressing.
Gap between session and lack of communication between coach and client
Lack of accountability between client and coach
No available software targeting ADHD client and their coach
Our Research Point of Interest
ADHD coaches
How is ADHD coaching done ?
People seeking
ADHD coaching
What support do people
with ADHD ask for ?
Potential roles
of technology
What are the attitudes
of coaches & clients towards
technology ?
Research on ADHD Topic
According to research studies people diagnosed with ADHD, we estimates that on average 3.4% of people have ADHD.
We also found that the prevalence in children aged 18 and under found an overall pooled estimate of 7.2%. Highlighting the improvement in diagnosis techniques.
It is likely that many adults have never been diagnosed with ADHD.
Survey
Key Findings
60% of the participant were not using
digital tools to manage their life with ADHD
90% would consider using digital tool
to manage their life with ADHD
User Interview
We gathered all our insights in an affinity map and sort them in different categories
Diagnosis
ADHD action
ADHD life
Support
Tools
Insights
“Someone with ADHD could be distracted by all the different things on the gadget”.
ADHD coach
“Any ADHD person will tell you that productivity tools will only work for a short time”
ADHD individual
Apart from reporting that mobile devices may cause distractions, both participant groups were sceptical that engagement with a digital tool would outlast users’ initial enthusiasm.
“ADHD isn’t a disability, it’s a difference”.
ADHD individual
On account of their own difference, people with ADHD often feel lonely. Loneliness is also a major pain-point between coaching sessions.
“Most cannot make sense of what’s going on in their head, they’re tired”.
ADHD coach
The struggle to keep track of commitments and tasks often makes people with ADHD feel inadequate in comparison to neuro-typical people.
Competitor Analysis
Company Name
Speechify
Forest
Pomodoro apps
True coach
Coco thinks
and coco moves
Description
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
A digital software to allow coaches to grow their businesses. Key feature: accountability programme. Coach can set clients tasks that are to be completed at a certain time- the client will receive a notification reminding them of this and will have to prove to the coach that it has been completed
The Pomodoro Technique is a time management method based on 25-minute stretches of focused work broken by five-minute breaks. Longer breaks, typically 15 to 30 minutes, are taken after four consecutive work intervals. Each work interval is called a pomodoro, the Italian word for tomato
A brain-training game for kids
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
Speechify is an auditory learning tool that can significantly benefit ADHD students by transforming written content into audio, allowing them to engage with material through listening rather than reading.
What device ?
Speechify
Mobile apps, chrome extension and desktop app
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
Mobile app, chrome extension
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
Mobile app
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
Mobile app
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
MOBILE/ TABLET APP
ADHD specific ?
NO
NO
no
NO
NO
Personalised/Generic
Personalised- you select what your goal with the app is, what you do for work or whether it is for personal use, age,
Generic, however, there is an onboarding personality test
NO
Personalised
Only restrict the user from opening unnecessary app
Free/paid?
Tiered payment
free for the basic features
Paid - by PT
PAID
£3.99
TArget audience
Working professionals/
Students
No specific audience
Tech savvy
Interested in games
Anyone
Adults
NEURODIVERGENT AND NEURTYPICAL CHILDREN
Keys Findings:
Most competitors are on mobile or tablets.
While some apps features are answering to some ADHD pain-points none of them are targeting ADHD specifically.
ROLE
UX Research
UX designer
UI designer
TOOLS
Figma
Figjam
TEAM
3 PERSONS
TIME
6 WEEKS SPRINT
About The Project
Our stakeholder wanted us to design a digital platform that would improve his ability to coach individuals with ADHD.
Not sure what ADHD is? Please check out this link
Problem
Huddle needs a way to enhance ADHD coaching through the form of a digital tool in order to encourage more holistic coaching practices and deliver better outcomes to both clients and coaches.
These are the specific areas we've chosen to focus on addressing.
Gap between session and lack of communication between coach and client
Lack of accountability between client and coach
No available software targeting ADHD client and their coach
Solution
Creating an app that supports ADHD coaching, ensuring clarity in processes, empathetic design for ADHD users, fostering open communication, and offering accessible and adaptable features.
Key Features
Coach Homepage / Desktop
We have a centralised homepage. It features an overview of their day “Your day” , a calendar, a to do list, as well as “ Your Huddle “
( client list ) and notifications in relations to their client activity and scheduling.
Client Homepage / Mobile
The mobile homepage give the client the ability to visualise the tasks given by his coach, have an overview of his next coaching session and also being reminded of tasks to complete.
Coach Resource Page / Desktop
Coaches have the ability to access and contribute to the "huddle heap" ( resource page ) where they can seek out and include various resources they believe would benefit their clients. This includes browsing through different articles or exercises they deem helpful, as well as educational materials designed for coaches themselves.
Client Resource
Page / Mobile
On the resource page the client can consult articles curated by his coach. Articles are categorised by topics, simplifying the navigation process. Every articles comes with a suggested “reading time” and a listening feature, ensuring a seamless experience for all readers.
Our Research
Point of Interest
ADHD coaches
How is ADHD coaching done ?
People seeking
ADHD coaching
What support do people
with ADHD ask for ?
Potential roles
of technology
What are the attitudes
of coaches & clients towards
technology
Research on ADHD Topic
According to research studies people diagnosed with ADHD, we estimates that on average 3.4% of people have ADHD.
We also found that the prevalence in children aged 18 and under found an overall pooled estimate of 7.2%. Highlighting the improvement in diagnosis techniques.
It is likely that many adults have never been diagnosed with ADHD.
Survey
Key Findings
60% of the participant were not using
digital tools to manage their life with ADHD
90% would consider using digital tool
to manage their life with ADHD
User Interview
We gathered all our insights in an affinity map and sort them in different categories
Diagnosis
ADHD action
ADHD life
Support
Tools
Insights
“Someone with ADHD could be distracted by all the different things on the gadget”.
ADHD coach
“Any ADHD person will tell you that productivity tools will only work for a short time”
ADHD individual
Apart from reporting that mobile devices may cause distractions, both participant groups were sceptical that engagement with a digital tool would outlast users’ initial enthusiasm.
“ADHD isn’t a disability, it’s a difference”.
ADHD individual
On account of their own difference, people with ADHD often feel lonely. Loneliness is also a major pain-point between coaching sessions.
“Most cannot make sense of what’s going on in their head, they’re tired”.
ADHD coach
The struggle to keep track of commitments and tasks often makes people with ADHD feel inadequate in comparison to neuro-typical people.
Competitor
Analysis
Company Name
Speechify
Forest
Pomodoro apps
True coach
Coco thinks
and coco moves
Description
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
A digital software to allow coaches to grow their businesses. Key feature: accountability programme. Coach can set clients tasks that are to be completed at a certain time- the client will receive a notification reminding them of this and will have to prove to the coach that it has been completed
The Pomodoro Technique is a time management method based on 25-minute stretches of focused work broken by five-minute breaks. Longer breaks, typically 15 to 30 minutes, are taken after four consecutive work intervals. Each work interval is called a pomodoro, the Italian word for tomato
A brain-training game for kids
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
Speechify is an auditory learning tool that can significantly benefit ADHD students by transforming written content into audio, allowing them to engage with material through listening rather than reading.
What device ?
Speechify
Mobile apps, chrome extension and desktop app
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
Mobile app, chrome extension
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
Mobile app
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
Mobile app
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
A gamified focus-enhancing app. Users plant trees when they have long periods where they are not distracted
MOBILE/ TABLET APP
ADHD specific ?
NO
NO
no
NO
NO
Personalised/Generic
Personalised- you select what your goal with the app is, what you do for work or whether it is for personal use, age,
Generic, however, there is an onboarding personality test
NO
Personalised
Only restrict the user from opening unnecessary app
Free/paid?
Tiered payment
free for the basic features
Paid - by PT
PAID
£3.99
TArget audience
Working professionals/
Students
No specific audience
Tech savvy
Interested in games
Anyone
Adults
NEURODIVERGENT AND NEURTYPICAL CHILDREN
Keys Findings:
Most competitors are on mobile or tablets.
While some apps features are answering to some ADHD pain-points none of them are targeting ADHD specifically.
Personas
Using insights from the interviews we lead and research on ADHD, we created two personas that reflected the target user base.
The Coach
Name
Age
Profession
Murat
42
ADHD
coach
Goals
Spend less time scheduling sessions with clients.
Communicate freely with clients in a way that maintains the professional coach-client relationship whilst also appearing approachable.
Keep track of clients’ progress outside of sessions and remind them of tasks to be completed before their next sessions.
Pain Points
Struggle to keep track of all appointment and patient records
Feels that he can’t see progress from his clients.
Get frustrated when clients don’t turn up on time to their appointment
The Client
Name
Age
Profession
Joe
22
Student
Goals
He is in his final year of university so has
a lot of academic commitments and needs reminding of the tasks that his coach has set him.
He needs to feel as if he can contact his coach at any time so that he doesn’t feel isolated from support.
He needs to be reminded of sessions and have them automatically loaded into his calendar as he often forgets appointments.
Pain Points
Struggle to keep track of his daily task
Feel isolated and not supported enough
Feels frustrated when forgetting about his sessions, he often fails to remember to complete tasks, homework.
Story Board
Drawing rough sketches on paper helped us get a general idea of what we wanted to emphasise in the storyboard.
Before
After
The Current
Coaching Experience
Coach schedules session
via email
Joe is busy
and preoccupied
so doesn’t add it
to his calendar
Joe forgets
about his session
Joe is running late
His coach feels
frustrated
that he is late
Joe is not prepared
for his session
Both feel disappointed
about how the session went
User Flow
Coach
Client
My Learnings
At the beginning of this project, ADHD was a relatively unfamiliar concept to me. Through conversations with individuals and professionals dealing with ADHD, I gained significant insights. One surprising discovery during our research was the notably low engagement of ADHD individuals with support apps. This realisation led us to shift our focus towards enhancing the connection between ADHD coaches and their clients.
This project marked my first experience working within a team on a full scope project.
Fortunately, I collaborated with two skilled anthropologists who taught me a great deal about research methodology. The ideation phase posed challenges, particularly when one of my teammates had to take a break due to personal reasons.
As the project slowed down, we made the decision to reorganise our efforts, uncertain of our teammate's return date. While one team member worked on the desktop app, I took on the responsibility of developing the mobile app. Thankfully, the absence was relatively short, and we even managed to complete our prototype ahead of schedule.
This entire experience was instrumental in honing my skills in Figma, and the collaborative effort taught me valuable lessons about delivering a product as part of a team.