Eternall stories
Mobile app enhancing the way we reminisce moment around objects
Role
UX/UI Designer
Industry
Health
Duration
6 weeks
The idea
Building an app where people can store, share and transmit memories and the histories of object that holds an emotional and sentimental values.
The app is focusing on the memorability, the capture of the emotions and transmission.
The Problem
How many stories are lost forever because they cannot be preserved and passed on?
The design challenge
Designing a compelling user experience despite the lack of validated user needs. No formal research had been done in regards to the potential need in Eternall stories. The concept was based on personal insights and assumptions rather than market research.
My process
1.Research
2.Customer journey
3.Ideation/
prototyping
4.Usability testing
Research
Designing a compelling user experience despite the lack of validated user needs. No formal research had been done in regards to the potential need in Eternall stories. The concept was based on personal insights and assumptions rather than market research.
Key Findings
Potential users
Although people share memories around jewelleries/watch they might inherited with loved one. They dont feel the need of using an app to store these memories as their satisfied with their current tools ( in app photo galleries, social media.. )
Professionals
Jewellers are showing an interest in the app and believe that it could bring an added value to the jewelleries.
The research results did not validate the founder’s initial assumption. However the strong enthusiasm from professionals about integrating a digital experience with their product highlighted a genuine interest and potential opportunity worth exploring further.
2.Customer Journey
In collaboration with the marketing team, we developed the initial customer journey. This was a crucial step in the project, as it provided a clear vision and sparked discussions about the scope of the mobile app’s MVP. It also laid the foundation for future iterations of the journey.
We prioritise 3 mains journey
The onboarding:
The homepage:
The object page:
We needed a good onboarding to explain Eternall stories and guide the user how to use the product. t The homepage is where the user can see all his object and can have access to the stories of each one. The object page: On this page the user can see all the relevant information regarding the objects as well as personal stories. This page can be accessed by other people who've been given access to it by the owner.
3.Ideation
With this customer journey i started sketching a few wireframe in order to pursue the direction toward the first visual of the product.
4.User Testing
Before we sent the design to the developers i wanted to test the app. I tested the app in person with 7 participants. I then presented the results to the team.
Purpose of the test
I gave the participant a series of tasks in order to assess:
The usabilities of the icons
The clarity of the navigation
The clarity of the language used
Overall feel of the prototype
My learnings
Having a different approach from the rest of the team was incredibly enriching and helped me gain a broader perspective on the project. I learned a great deal about prioritisation and how to make more strategic decisions.Throughout the project, I was able to enhance my UI skills, particularly in areas such as spacing, color usage, and working with Figma. One of the highlights for me was the Usability Testing phase—it was both instructive and insightful, offering valuable feedback that will guide future iterations of the product.I do wish we had more time to conduct additional usability testing sessions. However, due to time constraints, we had to make the most of the limited opportunities we had.Looking ahead, the next steps include running another round of user testing with our first users for the second version of Eternall Stories. Additionally, I plan to explore industries beyond jewellery to adapt the product to a wider range of needs and expectations.
Testimonial
“Matthieu played a pivotal role in redesigning Eternall Stories’ UX over five months. He led qualitative and quantitative research, created high-quality prototypes, and conducted usability tests with exceptional precision.
His professionalism, creativity, and proactive approach were instrumental in delivering a user-centered experience which was directly adopted by clients and drove the first sales of the company.
Charles-Alexandre Leman, Founder of Eternall Stories
Other projects
Interested in connecting?
Let’s talk projects, collaborations, or anything design!
Interested in connecting?
Let’s talk projects, collaborations, or anything design!
Booking app for florist
Mobile app enhancing the way we reminisce moment around objects
Role
Product Designer
Industry
Event / B2B
Duration
2 weeks
The idea
Building a booking app to enable Floral event business owners and freelancer florists to hire and be hired with an emphasis on communication to build a trusted and reliable connection between professionals.
The Problem
“Freelance florists and event support staff currently use a Telegram group to find work, but the system lacks structure, trust, and professionalism.”
Research on the hiring within the floral event industry
I based my research on previous personal experience as a Freelance Florist and i also led 10 interviews including Employers and Freelancers.
Current pain points within the industry and with the existing solution
No Moderation or Structure on the telegram group chat leading to low engagement, conflicts and missing opportunities.
Unclarity over hourly rate leading to tensions between freelancers and employers.
Lack of clear job description bringing misunderstanding
No structure over Late or Missing Payments admin
USER JOURNEY MAP / Freelance Florist
Clara
Freelance florist
5 years experience
scenario
The freelancer browse on the Telegram Job group in search for a potential job
expectations
Find a freelancer job
Stages
Actions
Thoughts
Pain Points
Emotions
Touchpoints
opportunities
Job discovery
Scroll telegram looking for a job
“I sometimes miss jobs because of all the chatting.”
No moderation or structure
This results in a cluttered, unprofessional space, making it harder to focus on real job opportunities.
Unsure
Centralise hiring platform reducing the noise
Checking detail
Reads vague posts or asks for missing info
“I wish they’d just put all the info in one message.”
Misunderstandings Between Employers and Freelancers
Job post often too vague
Annoyed
Detailed job post page
Applying
Replies or reacts to post
“not sure i’m the right fit for the job”
Freelancers may accept roles they’re not prepared for, or feel underused.
Uncertainty over what rate they can charge
Frustrated
Detailed job post page
Freelancer profile page providing more information on the freelancer experience
Job confirmed
Waits for a DM or tag
“Sometimes I don’t know until the night before.”
No clear instructions and information related to the job
Frustrated
Detailed job post page
Notification in case of changes
preparing
Packs gear, asks friends for instructions
“Start times are sometimes given the night before.”
No clear instructions and information related to the job
Frustrated
Detailed job post page
Working on the job
Shows up, meets unfamiliar team
No idea who’s managing or what the team dynamic is
Lack of inclusion in the team
Frustrated
Profile page for companies, talking about the history, team members
PAyment follow-up
Waits or chases employer
“I hate chasing for money after a job.”
Late or missing payment
Annoyed
Job history page, keeping track of all the jobs.
USER JOURNEY MAP / Business Owner
MArk
Business owner
scenario
The freelancer browse on the Telegram Job group in search for a potential job
expectations
Find a freelancer job
Stages
Actions
Thoughts
Pain Points
Emotions
Touchpoints
opportunities
Job posting
Send a quick message to the telegram group asking for freelancers
I just need people fast, but I get flooded in messages or ignored
Posts get lost in chat noise, no way to target experienced freelancers
Unsure
Centralise hiring platform reducing the noise
Reviewing answers
Scrolls through emoji reacts or “I’m free” replies, or scatered DM
I never know who’s actually experienced or just saying yes to everything
Can’t quickly assess who’s actually experienced or available
Annoyed
Detailed job post page
Selection and DMs
Picks freelancers in a rush with quick judgment, DMs to confirm
No structured profiles, hires from gut or existing network
Frustrated
Detailed job post page
Freelancer profile page providing more information on the freelancer experience
Sharing Info
Sends minimum information due to constant schedules changes and forge to update freelancers
Repeating info
to multiple people
some people still show
up confused
Frustrated
Detailed job post page
Notification in case of changes
JOb day
Meet team onsite, some people aren't so prepared or not skilled as expected
Doesn’t know all freelancers, hard to manage expectations
Frustrated
Detailed job post page
Payment Process
Tracked who worked and how much manually ( paper, spreadsheet..)
I’ve had freelancers chase me weeks later, but I don’t even remember if they were on the job.
Forgot who to pay, can lead to complain and bad reputation
Frustrated
Profile page for companies, talking about the history, team members
Aftermath
Forgot to pay someone due to messy system
It’s hard to keep track of who I’ve paid, especially when I hire 10 people in a week
No tracked records on payment
Annoyed
Job history page, keeping track of all the jobs.
Defining the Users goals
Freelancers
Finding work that align with their skills and trusted companies
Be able to find a job in a fast and efficient manners whilst getting all the relevant informations
Being provided all relevant information regarding the tasks ahead, so they can come prepared and achieve a better outcome
Employers
Finding freelancer that matches with their requirements
Being able to communicate the job requirements in order the relevant freelancer and achieve a better outcome
Ideation using Ai tools
To speed up ideation and visualise early concepts, I used AI-powered design tools like Relume to generate low-fidelity wireframes based on structured prompts. This allowed me to quickly explore layout options, and focus on refining the core user experience.
Other projects
Interested in connecting?
Let’s talk projects, collaborations, or anything design!