Huddle

Huddle

Overview

Our stakeholder wanted us to design a digital platform that would improve his ability to coach individuals with ADHD.

Not sure what ADHD is? Please check out this link

Overview

Our stakeholder wanted us to design a digital platform that would improve his ability to coach individuals with ADHD.

Not sure what ADHD is? Please check out this link

Problem

Huddle needs a way to enhance ADHD coaching through the form of a digital tool in order to encourage more holistic coaching practices and deliver better outcomes to both clients and coaches.

These are the specific areas we've chosen to focus on addressing.

  • Gap between session and lack of communication between coach and client

  • Lack of accountability between client and coach

  • No available software targeting ADHD client and their coach

Problem

Huddle needs a way to enhance ADHD coaching through the form of a digital tool in order to encourage more holistic coaching practices and deliver better outcomes to both clients and coaches.

These are the specific areas we've chosen to focus on addressing.

  • Gap between session and lack of communication between coach and client

  • Lack of accountability between client and coach

  • No available software targeting ADHD client and their coach

Our Research Point of Interest

ADHD Coaches

How is ADHD coaching done ?

People seeking ADHD Coaching

What support do people with ADHD ask for ?

Potential roles of technology

What are the attitudes of coaches & clients towards technology

Our Research Point of Interest

Our Research Point of Interest

ADHD Coaches

How is ADHD coaching done ?

People seeking ADHD Coaching

What support do people

with ADHD ask for ?

Potential roles of technology

What are the attitudes

of coaches & clients towards

technology

ADHD Coaches

How is ADHD coaching done ?

People seeking ADHD Coaching

What support do people

with ADHD ask for ?

Potential roles of technology

What are the attitudes

of coaches & clients towards

technology

Research on ADHD Topic

According to research studies people diagnosed with ADHD, we estimates that on average 3.4% of people have ADHD. We also found that the prevalence in children aged 18 and under found an overall pooled estimate of 7.2%. Highlighting the improvement in diagnosis techniques. It is likely that many adults have never been diagnosed with ADHD.

Survey Key Findings

  • 60% of the participant were not using digital tools to manage their life with ADHD

  • 90% would consider using digital tool to manage their life with ADHD

  • 60% of the participant were not using digital tools to manage their life with ADHD


  • 90% would consider using digital tool to manage their life with ADHD

User Interview

We gathered all our insights in an affinity map and sort them in different categories

Insight

ADHD Coach

ADHD Coach

"Someone with ADHD could be distracted by all the different things on the gadget."

"Someone with ADHD could be distracted by all the different things on the gadget."

ADHD Individual

ADHD Individual

“Any ADHD person will tell you that productivity tools will only work for a short time.”

“Any ADHD person will tell you that productivity tools will only work for a short time.”

ADHD Coach

ADHD Coach

"Most cannot make sense of what’s going on in their head, they’re tired”.

"Most cannot make sense of what’s going on in their head, they’re tired”.

ADHD Individual

ADHD Individual

"ADHD isn’t a disability, it’s a difference."

"ADHD isn’t a disability, it’s a difference."

Apart from reporting that mobile devices may cause distractions, both participant groups were sceptical that engagement with a digital tool would outlast users’ initial enthusiasm.

On account of their own difference, people with ADHD often feel lonely. Loneliness is also a major pain-point between coaching sessions.

The struggle to keep track of commitments and tasks often makes people with ADHD feel inadequate in comparison to neuro-typical people.

Competitor Analysis

Competitor
Analysis

Key Findings

Key Findings

  • Most competitors are on mobile or tablets.

  • While some apps features are answering to some ADHD pain-points none of them are targeting ADHD specifically.