Ideation / Customer Journey

In collaboration with the marketing team we created the first customer journey.

It was an important stage of the project as it gave us a vision and started conversations on the scope for the MVP of the mobile app. It paved the way for the future iteration of the journey.

With this customer journey i started sketching a few wireframe in order to pursue the direction toward the first visual of the product. I inserted the required functionalities such as …

Eternall stories

Overview

Eternall Stories is a solution offered to jewelry and watchmaking professionals to in order elevate and extend their customer experience.

It offers a safe place to store memories and informations related to precious items.

The team

I had the chance to collaborate with a marketing expert, a graphic designer and a product owner.

My role

As a UX designer my tasks involved

  • Research

  • Collaborating on the customer journey

  • Creating wireframes

  • Prototyping

  • Usability testing

Research

In order to find the need for the potential users, We ran some surveys and interviews targeting luxury watch and jewelries owners as well as retailers.

  • Most jewlerries and watch enthusiast showed an interested in the solutions presented however didn't see a real need and labeled it as "nice to have"


  • Jewelleries and watch retailers are showing a big interested as most of them try to include a digital aspect to their services. And most of them think it could benefit them in providing an extra service to customer.

Ideation / Customer Journey

In collaboration with the marketing team we created the first customer journey.

It was an important stage of the project as it gave us a vision and started conversations on the scope for the MVP of the mobile app. It paved the way for the future iteration of the journey.

With this customer journey i started sketching a few wireframe in order to pursue the direction toward the first visual of the product. I inserted the required functionalities such as …

User Testing

Before we sent the design to the developers i wanted to test the app. I tested the app in person with 7 participants. I then presented the results to the team.

Purpose of the test

I gave the participant a series of tasks.

in order to assess:

  • The usabilities of the icons

  • The clarity of the navigation

  • The clarity of the language used

  • Overall feel of the prototype

I gave the participant a series of tasks

in order to assess:


  • The usabilities of the icons

  • The clarity of the navigation

  • The clarity of the language used

  • Overall feel of the prototype

Findings

The testing showed some areas

to be improved:

  • wording

  • Navigation (unnecessary steps )


The testing showed some areas

to be improved:


  • wording

  • Navigation (unecessary steps )


User Testing

Before we sent the design to the developers i wanted to test the app. I tested the app in person with 7 participants. I then presented the results to the team.

Purpose of the test

I gave the participant a series of tasks

in order to assess:

  • The usabilities of the icons

  • The clarity of the navigation

  • The clarity of the language used

  • Overall feel of the prototype

Findings

The testing showed some areas to be improved

  • wording

  • Navigation (unnecessary steps )

Testimonial

“Matthieu played a pivotal role in redesigning Eternall Stories’ UX over five months.

He led qualitative and quantitative research, created high-quality prototypes, and conducted usability tests with exceptional precision. His professionalism, creativity, and proactive approach were instrumental in delivering a user-centered experience which was directly adopted by clients and drove the first sales of the company.

Charles-Alexandre Leman, Founder of Eternall Stories